fixed $ for a game review (writer) vs possible thousands from ads (site owner)

Was looking at a hentai news site, the owner detailed how he operated:
he pays $25-$36 per article/review
then he puts ads on the article and referral links, so he can earn as much as his luck allows, or nothing too

the writers will never get rich, because they not only have to write, but they have to play the games, so time will never allow them to make big bucks
the owner is risking a lot more capital, so he expects to earn a lot

fuck them, I am not disabling my ad blocker, but it is interesting to know how it operates